After choosing the song we are going to use and create a music video for, we then had to look at our target audience before deciding on the pitch and storyline of the music video.
From a Google search we were able to discover the correct genre of the song we chose, Halfway Gone by Lifehouse. The song is classed as American Alternative Rock. This genre has come emerged for unique music scenes since the 1980's; the videos for this particular genre are usually a pessimistic tone.
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