Music Video Analysis 2

Geri Halliwell - It's Raining Men

• The music video to It's Raining Men is mainly to promote the star.
• The song is part of the soundtrack to Bridget Jones.
• The music video is a song and dance routine.
• The opening shot is a medium shot of a Judge in a suit speaking. The suit suggests that he is a formal person of importance.
• The opening scene is an intertexual reference to the film Flashdance giving us the theme of trying to make it in the dance world.
• It is in a studio setting.
• Iconography is used as Geri is wearing leg warmers.
• The shots range whilst Geri is dancing. The is a slight concentration on her physique whilst she dances using close ups.
• Throughout the first 24 seconds of the music video we do not see her face which creates a build up of tension, we just see fragmented body shots.
• 51 seconds into the music video we see her face.
• The judges are all dresses formally to show importance.
• There are many Long shots of the doors to the studio of the other students amazed at the dancing. Each time the camera goes back to the doors more students appear. This creates star status.
• Iconography of the 80's dancers wearing bright colours
• The music is fast which is why there are many quick cuts.
• There is a cut to the film which shows 'Colin Firth' and 'Hugh Grant' whilst Geri has an outfit change.
• We are portrayed with the feeling that it is an American high school due to the look of the lockers.
• The School of Arts sign and the 'famous' top is an intertexual reference to the musical Fame.
• Iconography of the yellow taxi shows that the setting is New York.
• The lyrics 'Stormy Weather' starts the stormy weather visuals in the music video.
• The rain is also a visual link.